Verified Human Engagement
We go beyond attention verification. Verad delivers Verified Human Engagement through AI-powered behavioral analysis of real brand interactions, helping teams understand how people actually respond in ways bots still cannot reliably mimic.
Impressions are branding. Conversions are performance. We live in the middle.
Media measurement
misses
the middle.
Impressions build awareness and conversions prove outcomes, but the most valuable signal sits between them. Too much of that middle is polluted by automated traffic and shallow interaction data. Verad analyzes real human behavior to show how people actually engage with brands before the click or sale.
This is a live Select Touch ad unit embedded with the same production snippet pattern used in the Cannes demo templates.
Behavioral
Intelligence
We analyze millions of verified human engagements across Touch experiences. Signals like micro-pauses, time to respond, movement rhythm, and other subtle interaction patterns enrich our understanding of real human interaction with brands.
Verad Studio turns those signals into reporting, campaign learning, and usable behavioral intelligence for teams that need both brand lift and performance clarity.
Verified human engagements analyzed across Touch experiences.
Average verified time spent in active interaction.
Bots still cannot reliably reproduce these behavioral signals.
Verified interaction creates a stronger monetizable signal.
How Touch works
12 gestures that create verified human signals
Each Touch challenge feels natural to a person while generating behavioral engagement signals that bots cannot reliably replicate.
Tap or click a choice from options. The most intuitive gesture.
Drag a slider to a position. Natural for ratings and scales.
Swipe a card left or right. Perfect for A/B preference.
Press and hold for a duration. Requires sustained intention.
Move an object from A to B. Directional intent verification.
Follow a path with your finger or cursor. Continuous motor proof.
+ 6 more gestures: Shake, Type, Focus, Align, Puzzle, Sync
Examples include micro-pauses, time to respond, hold duration, cursor path, and other subtle interaction markers that feed our AI models.
"Verad's Verified Human Engagement has changed the way we generate revenue from digital traffic. It's a stronger signal for premium media."
Strategic Partnerships
Leading the signal shift
Studio-ready formats
Interactive formats built for Verified Human Engagement
Each format pairs branded content with real interaction data, giving Verad Studio a richer view of how people respond than impressions alone.
Who it's for
Built for the space between branding and performance
Impressions are branding. Conversions are performance. Verified Human Engagement lives in the middle, helping every side of the media equation understand real response.
See how real people engage before a conversion ever happens. Get verified human engagement, behavioral signals, and media quality you can trust.
Plan around the signal between awareness and action. Verad Studio helps compare branded engagement and campaign performance in one clear workflow.
Turn real human interaction into a premium signal. Replace CAPTCHA friction with experiences that verify people and strengthen inventory quality.
The Team
Built by people who understand media
From Google, Coca-Cola, Netflix, Unilever, and Goldman Sachs.
Camilo Pirillo
CEO & Founder
Former ad tech executive
Ryan Ford
Chief Technology Officer
Low-latency systems at global scale
Nacho Zuccarino
Chief Creative Officer
Creative strategist & brand architect
Germán Buonomo
Chief Financial Officer
Financial strategy & governance
Luis Di Como
Global Media Partnerships
Former EVP Global Media, Unilever
Fernando Vega Olmos
Creative Chairman
Former Global Creative Director, JWT. Founder, &Rosas
Lorena Astegiano
Media Director
Global media distribution & planning
John Kim Cazar
Senior Software Engineer
Full-stack architect
Chini Spano
Art Director
Brand identity & visual systems
See Verad Studio in action
We'll show how Touch experiences become Verified Human Engagement, reporting, and behavioral intelligence for your team.
30-minute walkthrough. See Touch formats, signal analysis, and Studio reporting together.